STRIVEN INDUSTRIES
Est. 2006 A family of brands

The company behind the companies.

Striven Industries builds and runs a family of brands — most of them online, a few of them not. Air filtration, independent hardware, specialty coffee, and a few you wouldn't expect. This is the part you don't usually see.

The companies
RememberTheFilter.com Exact Filters National Hardware Group Roast'n Pilchuck Outfitters

Some of what runs under the name — only part of it.

How we work

Mostly, we build for online.

  • Storefronts

    Designed and built in-house

    Nearly every brand here is a store we designed, branded, and built ourselves. The website is part of the product.

  • Then some

    Marketing, tech, fulfillment

    Campaigns, software, warehousing, support — the machinery behind a brand is mostly ours, built once and reused across all of them.

  • Offline

    And the hands-on core

    Air filtration and commercial programs don't live online. They run on warehouses, spec sheets, and a phone that gets answered.

Companies

A few you might know.

Air filtration is where it started, and still the core. The rest grew up around it — some you'd expect, some you wouldn't.

01

Air filtration

  • RememberTheFilter.com®

    Direct to consumer

    The flagship, and the name people in HVAC have trusted for twenty-plus years. Furnace, AC, and industrial filters in any size — cut or standard — for homes, hospitals, schools, stadiums, and the facilities most suppliers won't touch. Ships direct nationwide, runs commercial contracts, and now has an app that tracks changes against your local air.

    Visit

  • Exact Filters®

    Custom manufacturing

    Filters cut to specification and held to a ±1/8" tolerance, so air passes through the media instead of around it. Built for systems standard sizes don't fit.

    —

  • RTF Filter Co.

    Wholesale supply

    Wholesale filters from MERV 1–4 through MERV 13, every size plus custom — and home to PrimeShield, our own line, found only on RememberTheFilter.com and Amazon.

    —
02

Retail

  • National Hardware Group

    Try local first

    We ran one of the first online hardware stores twenty years ago, sold it, and came back to do it differently — in the corner of the independent store, not against it. Now: 100,000-plus products, one-to-two-day shipping to most of the country, and the wholesale network behind independent stores nationwide, down to a free directory that sends people to the shop down the street. Try local first, even when you're buying from us.

    Visit
03

The fun ones

  • Roast'n

    Coffee & tea

    Small-batch coffee and tea from more than a hundred independent roasters, shipped by the people who actually roasted it.

    Visit

  • Pilchuck Outfitters

    Northwest outfitter

    Northwest apparel, gear, and a little Bigfoot mischief, named for the mountain up the road — plus custom runs for local teams and businesses.

    Visit
The app
RememberTheFilter app icon
RememberTheFilter® · iPhone

Never think about a filter again.

Reminders that read the air outside your door — and the exact size, a couple of taps away.

Software

We build the tech, too.

The same team behind our brands takes on outside work — websites, apps, and AI wired into the parts of a business that used to eat someone's whole day.

  • Web

    Sites & storefronts

    Design and build the storefront end to end — the kind that actually sells, not just one that looks the part.

  • Apps

    App development

    Native mobile, start to ship. Our own RememberTheFilter app is one of them; yours could be next.

  • AI

    AI for business

    Practical AI wired into real workflows — support, operations, content — where it saves hours, not headlines.

Get in touch

Suppliers, partners, and anyone checking.

Most people who find this page are verifying that one of our brands is backed by something real, or proposing to work with us. Either way you'll reach a person, not a queue.

Contact