STRIVEN INDUSTRIES
Portfolio The brands Est. 2006

The index.

Every brand under the name, each with its own team and its own customers. This page is the ownership made visible — the part behind the ones you may already know.

RememberTheFilter.com Exact Filters National Hardware Group Roast'n Pilchuck Outfitters
Index
01

Air filtration

  • RememberTheFilter.com®

    Direct to consumer

    The flagship, and the name people in HVAC have trusted for twenty-plus years. Furnace, AC, and industrial filters in any size — cut or standard — for homes, hospitals, schools, stadiums, and the facilities most suppliers won't touch. Ships direct nationwide, runs commercial contracts, and now has an app that tracks changes against your local air.

    Visit
  • Exact Filters®

    Custom manufacturing

    Filters cut to specification and held to a ±1/8" tolerance, so air passes through the media instead of around it. Built for systems standard sizes don't fit.

  • RTF Filter Co.

    Wholesale supply

    Wholesale filters from MERV 1–4 through MERV 13, every size plus custom — and home to PrimeShield, our own line, found only on RememberTheFilter.com and Amazon.

02

Retail

  • National Hardware Group

    Try local first

    We ran one of the first online hardware stores twenty years ago, sold it, and came back to do it differently — in the corner of the independent store, not against it. Now: 100,000-plus products, one-to-two-day shipping to most of the country, and the wholesale network behind independent stores nationwide, down to a free directory that sends people to the shop down the street. Try local first, even when you're buying from us.

    Visit
03

The fun ones

  • Roast'n

    Coffee & tea

    Small-batch coffee and tea from more than a hundred independent roasters, shipped by the people who actually roasted it.

    Visit
  • Pilchuck Outfitters

    Northwest outfitter

    Northwest apparel, gear, and a little Bigfoot mischief, named for the mountain up the road — plus custom runs for local teams and businesses.

    Visit

The app
RememberTheFilter app icon
RememberTheFilter® · iPhone

Never think about a filter again.

Reminders that read the air outside your door — and the exact size, a couple of taps away.

Why the mix

Different markets, same problem.

Filtration, hardware, and coffee share nothing as products. What they share is structure — fragmented supply, customers underserved by scale, and fulfillment that rewards whoever bothers to get it right. That pattern is what holds them together.

How we work