Striven Industries
Portfolio Six companies All founded here

The companies we built.

Each runs under its own name with its own team. None of them were acquired — every one started as an idea inside this company and was built out from there.

Index

Air filtration

4 companies

  • RememberTheFilter.com

    Direct to consumer

    HVAC, furnace, and AC filters for homes and businesses, sourced from leading American manufacturers. Our first company, and still the largest.

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  • Exact Filters

    Custom manufacturing

    Filters cut to specification and held to a ±1/8" tolerance, so air passes through the media instead of around it. Built for systems standard sizes don't fit.

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  • RTF Filter Co.

    Wholesale supply

    A manufacturer-partnered line of replacement filters from MERV 1–4 through MERV 13, in every standard size plus custom. Consistent build, predictable supply.

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  • HVAC Filter Solutions

    Commercial programs

    Filtration programs for hospitals, schools, government agencies, hotels, stadiums, and multi-family properties. Volume, spec compliance, and a schedule that holds.

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Retail

1 company

  • National Hardware Group

    Independent retail network

    A network built to keep independent hardware stores competitive against big box and online giants, without asking them to stop being the store their neighborhood knows.

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Consumer

1 company

  • Roast'n

    Coffee & tea marketplace

    Coffee and tea from more than 100 independent small-batch roasters, shipped by the people who roasted it, alongside the equipment to do it justice.

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Why the mix

Different markets, same problem.

Filtration, hardware, and coffee share nothing as products. What they share is structure — fragmented supply, customers underserved by scale, and fulfillment that rewards whoever bothers to get it right. That pattern is the reason we started each of them.

How we work